EU AI Act · Article 50(4) · Official icons

The official EU AI-content icons

From the Code of Practice, 10 June 2026Free to use, hash-verifiedLast reviewed July 2026

The European Commission's Code of Practice on Transparency of AI-Generated Content (10 June 2026) publishes a standard set of icons for labeling AI involvement in published content — a visual complement to Article 50(4)'s requirement that deepfakes and AI-generated content shown to the public be labeled. They're free to use, not trademarked against you, and using the recognized standard icon is a stronger signal than an improvised badge of your own.

Icons are for visible labeling (Art. 50(4)), not machine-readable marking (Art. 50(2)). These icons are something a human reader sees — they don't substitute for the embedded, machine-readable C2PA/provenance metadata Article 50(2) separately requires of generative-system providers. See our per-generator marking guides for the machine-readable side.

The three icons

AI

General AI-involvement marker — content where AI played a role, without specifying purely generated vs. edited.

Black White

AI GENERATED

For content created entirely by an AI system — images, video, audio, or text with no substantive human-authored starting point.

Black White

AI MODIFIED

For real content that's been meaningfully edited or altered by AI — the deepfake-adjacent case where a genuine photo/video/audio has been AI-manipulated.

Black White

Each icon ships in black and white, and in solid or transparent-background versions — pick whichever pair reads clearly against your own design. Files above are served directly from our copy of the Commission's official release; see the hash-verification note below.

When Article 50(4) actually calls for a label

Article 50(4) requires visible labeling in two situations: deepfakes — AI-generated or manipulated image, audio, or video content that resembles existing people, places, or events and would falsely appear authentic — and AI-generated or AI-manipulated text published to inform the public on matters of public interest, unless the text has undergone human review and a natural or legal person holds editorial responsibility for it. Routine marketing images or an AI-drafted internal memo aren't the target; content that could pass as real, shown publicly, is.

How to use them correctly

Place the icon where a viewer will actually see it before or alongside the content — a caption, an overlay corner, or immediately adjacent to the media — not buried in a terms page or metadata only.
Pick AI GENERATED for wholly synthetic content and AI MODIFIED for AI-altered real content — using the wrong one of the two is a factual misstatement, not just a style choice.
Pair the icon with a plain-language caption where space allows (e.g. "AI-generated image") — the icon is a strong, recognizable signal, but text removes any ambiguity for viewers unfamiliar with it yet.
Use the transparent-background variant over photos/video and the solid-background variant over plain color backgrounds, for legibility.
Don't rely on the icon alone if the content also needs machine-readable marking under Article 50(2) — the two duties are separate and both may apply.

Source and integrity. These files are the Commission's own official release (Code of Practice on Transparency of AI-Generated Content, 10 June 2026, Annex I), downloaded 6 July 2026 and served here unmodified, byte-for-byte, with SHA-256 hashes kept on file. Always fine to fetch directly from the European Commission's Digital Strategy site instead if you'd rather source them yourself.

Using these icons is the visible half of Article 50(4). Check the rest.

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